March 26, 2018

CATA calls for inclusive fairness to guide our governments and help Canada gain economic strength

 Fairness Lens Adoption                                                          

Fairness is easy to understand, it is impartial and just treatment or behavior without favoritism or discrimination (

The CATAAlliance Team has put together a set of Three Advocacy Communiques to serve as a stimulant that will encourage Canadians to discuss and debate important issues. We want to let our governments know that they need to re-examine the role they play. The issues are:  Debt and Deficit, Financial Literacy and Inclusive Fairness.

Ottawa, ON… CATAAlliance, Canada’s One Voice for Innovation lobby group  is calling on Canada’s political leaders, starting with the Prime Minister, to apply an inclusive fairness lens when developing future budgets and policies. This is not just a “feel-good” exercise, this will help emphasize innovation and create a more evenly distributed economic growth for all – not just some subsets of our society.

Whether it is hiring, pay equity, R&D funding, immigration or any aspect of business or social programs, applying the fairness lens will create a more diverse and improved economic environment. This is in contrast to the current lens that seems focused on pitting one segment of society against another.

Canadian Advanced Technology Alliance CEO, John Reid, said, “It is significant that approaches now used by the federal government encourage a mindset of victimhood in order to profit to the greatest extent possible from the government’s preoccupation with trying to pick winners and chastise losers. When all citizens feel fairly treated in their encounters with government agencies, they are more likely to accept and comply with regulatory rules and decisions, to feel included in society and to trust their government.”

Paul Labarge
, founder partner of Labarge Weinstein LLP, Entrepreneur & CATA Spokesperson then added,  ” If we turn the optic around so as to demand from our public officials more intelligent analysis and fewer specious catchphrases maybe we could get them to address it on the basis of certain unalienable rights that should accrue to all citizens of a country. It might also be appropriate to suggest that this is the time to establish expectations from citizens other than simply paying taxes or taking handouts. The emphasis should be on the community of our country not the division of that community.”

The call for a fairness lens compliments our other efforts to help advance Canada’s innovation and competitiveness rankings: See these releases: Financial Literacy Added to the Competitive Innovation Nation Campaign; and, Prime Minister Trudeau’s Bad Balance Sheets are Bad News for Canada.

According to one of Canada’s most successful technology innovators, Terry Matthews, who is founder & Chair of Wesley Clover International, Chair of Mitel and CATAAlliance spokesperson, “ Fairness has the ability to take into account circumstance, opportunity, heritage, background and impediments. There is no one single disadvantaged group but many. There is – contrary to current political perception – no uniquely privileged group. Our current approach of creating separate entitlements will simply tear away at the fabric of our society.”

Matthews added, “ Yes, it is necessary to work towards the inclusion of all in a prosperous society. It is not a zero-sum game and to get there does not require disenfranchising any particular group or inordinately picking out selected groups of winners. First and foremost it requires fairness to apply principles that should be universal.”

Fairness is easy to understand, it is impartial and just treatment or behavior without favoritism or discrimination.

CATAAlliance is reaching out to its many partners, supporters and citizens across Canada to add their support to the new Fairness Lens Campaign. If you are interested in joining the mission or wish to add community comments, please contact CATA at

 About CATAAlliance
Interact with your Innovation Peer Group Now

The Canadian Advanced Technology Alliance (CATAAlliance) is Canada’s One Voice for Innovation Lobby Group, and is crowdsourcing ideas and guidance from thousands of opt in members in moderated social networks in Canada and key global markets. (No Tech Firm Left Behind)

Support CATA Advocacy Today through Crowdfunding

Contact: CATAAlliance at, tel: 613-699-8209, website:, tags: Innovation. Leadership, Entrepreneurship, Advocacy

Community New Lens Comments

“Just as ‘justice is blind’, we must exercise similar impartiality when exercising an inclusive ‘fairness lens’ to create a more diverse and improved economic environment for all segments of society.”

(Eli Fathi, CEO at MindBridge Ai & member, CATA Innovation Leadership Council)

” Fairness Lens – does this exist? is there a lens that lets me ‘examine’ or ‘look’  through or put under a ‘micro scope’ to determine if (a politician, policy creator) is being fair?  Is there a ‘how’ a criteria or way to evaluate as the concept of fair is subjective and more rooted in individual perception versus reality…The idea being that Government can’t tilt the playing field, stack or advantage one team at the expense of others.  Competition is tough as it is, and no longer tethered to shipping routes, or borders, but to the cloud. Therefore it is in the collective interest of the country to protect and to be fair.”

(Tony Chapman Reactions)

” If we turn the optic around so as to demand from our public officials more intelligent analysis and less spear areas catchphrases we could maybe get them to address it on the basis of the certain unalienable rights that should accrue to all citizens of a country. It might also be appropriate to suggest that this is the time to establish expectations from citizens other than simply paying taxes or taking handouts. The emphasis should be on the community of our country not the division of that community.”

(Paul Labarge, founding partner of LaBarge Weinstein & member, CATA Innovation Leadership Council)

”  If you use the lens of fairness it can cover everything from hiring to taxes, from promotions to funding research. If fairness is applied to any issue it’s tough to argue against the result and it bypasses any political ideology or attempts at social engineering. The problem is that people tend not to act fairly they act I. Their own best interests. But if you want an easy to understand lens……I think everyone understands fairness. It is not trendy or politically correct it is a cornerstone of a society we would all like to live.  In fact dare I say a “just” society and harken to the days of another Trudeau government!

(Paul Brent, Senior Communications Strategist, broadcast journalist & member, CATA Innovation Leadership Council)

” If we are going to have social engineering it should not be on the back of a small group other should be a charge against society generally. So the costs associated with extended leaves should be a social cost and paid from tax revenues just like all the benefits received by public servants and should be set at the same level as for public servants. No Canadian should have a pension that is less than what is provided to people who are in the public service. There is not any discrepancy in salaries that supports the clearly privileged position of public employees currently. Security of employment even in the face of incompetence is not seen in the private sector unlike the public sector where studies clearly demonstrate a failure to manage and a failure of accountability – this is not fairness on any standard.”

(Dan Wasserman, Innovator, Mentor, Fiction Author & member, CATA Innovation Leadership Council

” The lens, the new lens that we put forward…should put policies that do not make sense, off side when viewed through the new lens…you’re talking about something like equitable treatment of diversity in the workplace and in hiring practices. This in contrast to simply gender diversity which does not capture the full spectrum of human characteristics that lead to discrimination of equally capable people.”

(Russ Roberts, Sr. VP, Advocacy, Tax & Finance, CATA)

” Our leaders should be looking at all economic inputs such as employees, business owners and large, medium, and small enterprises through the lens of “what economic benefit do they deliver to our economy?” Not just whether or not they are being taxed the same. The core of “what is fair” should be based on all of the factors that impact our nation, such as whether job creators should be treated the same as those who are employees, and also whether or not someone is employed in the public sector with a guaranteed pension indexed for life, or has been working in the private sector with no such benefits. “

(Terence M. Donnelly, CEO, Hill Street Beverage Co.)

” In the ‘Old West’, it was said that there were two kinds of people – the quick and the dead. In the Industry 4.0 World, there are just two types of organizations – the quick and the dying. The quick embrace new ways of leading and creating value through a fairness lens, while the dying hang on for dear life to what brought them success in the past.”

(David Perry, Managing Partner, Perry-Martel International Inc.)

” Universal programs are not about providing the same service to every citizen. A universal approach to cake would guarantee Justin and everyone else access to the cake they need, when and if they need it. Targeted programs can’t do that. In a universal program, nobody falls through the cracks; no administrator can decide you are not eligible for cake.

Nor are universal programs, as Trudeau implied, necessarily regressive. If the tax system is progressive – that is, if the rich pay a greater share — then so are universal programs. Surely the fairness of the cake’s distribution depends in part on who paid for the cake.

Trudeau’s parable misses what the Swedish political scientist Bo Rothstein calls the “paradox” of universal programs. “One would assume that … policies that tax the rich and give to the poor would be the most efficient way to reduce poverty,” he writes. “But the facts are exactly the opposite.”

(Toronto Star, Editorial Board)

” Maybe we need to keep separate social engineering that has gotten completely out of hand and economic development.

  — a touch of humor or prescience —

Only when taxation and debt are contained (or AI agents take charge) will I feel confident that government intervention can be disciplined.”

(Perry Kincaide, Director & Past President, Alberta Council of Technologies Society)

” MP Monsef announced a new program that will pay $3000 per year for 2 years to support women entering skilled trades, why aren’t we simply encouraging everyone and supporting them equally? You cannot promote or encourage equality with discriminatory programs.

If we’re concerned about genders being underrepresented in specific fields, men are equally underrepresented in nursing, so why isn’t the Government of Canada stepping up to pay their tuition to become nurses?  

Government should not choose one Canadian over another based on race or gender this is the very definition of discrimination.  Maybe it’s going to take mothers, sisters and wives of men to fight for them because right now it appears that all out discrimination against them is the focus of this government.  We should be concerned and supportive of the outcomes for all Canadians and helping all Canadians to break the cycle of poverty and that means we need a government that understand it represents Canadians of all backgrounds regardless of gender equally.”

(Community Viewpoint)  

The government has a union that imposes full payroll disclosure. It promotes raises for under-performers and limits freedom to reward high-performers… ifferent people have different backgrounds, intelligence, personalities and work ethics. They should be at different compensation levels. Companies should be free to pay whatever they want. Employees are free to take whatever job they want, and free to find another that pays better. It is the essence of capitalism and promotes a free and open market.

(Dave Gorman, High Tech Genesis Inc.)