April 3, 2018

Leadership for an Industry 4.0 World: Op-Ed from CATA’s Chief Talent Officer

Leadership for an Industry 4.0 World from CATAAlliance on Vimeo. Tune into this video interview with David Perry, CATA’s Chief Talent Officer for perspectives on the Industry 4.0 World and then read the Op-Ed.

Leadership for an Industry 4.0 World

The world is entering its fourth Industrial Revolution, often called Industry 4.0.  While Western economies ruled the first three industrial revolutions, which economies will dominate the 4.0 World is yet to be determined.  The future is up for grabs. The question is, what will the differentiator be for winning organizations?

The first Industrial Revolution, ushered in by the steam engine, led to the mechanization of work. The second, led by the electrification of factories and machinery, enabled mass production on a grand scale. The third, occurring in the second half of the twentieth century, introduced computers to the workplace and led to the automation of both back-office administration and the teller’s window.

The common theme of these revolutions was the reduction of the organization’s dependence on its human capital. Industry 4.0 is about to change that.

Industry 4.0 is driven by an electronically connected world. In the emerging 4.0 World, people are connected not only to each other, but also to each other’s knowledge. The impact of this connectivity is best summed up by the following observation made by Dr. Nick Bontis from McMaster University: “In the 1930s, the cumulative codified (i.e., written down) knowledge base of the world doubled every 30 years…. In the 1970s… it doubled every 7 years.” Bontis predicted in 2000 that by 2010 the world’s codified knowledge would double every 11 hours.

Maybe we haven’t reached that fateful 11-hour figure, but we now live and work in a world in which knowledge is growing exponentially. Since knowledge equals opportunity, the opportunities available to organizations are also growing exponentially. And because everyone is connected to this knowledge, everyone is connected to these opportunities. Competitive advantage today lies in an organization’s ability to exploit this knowledge and spot opportunities before anyone else. Companies that can consistently do this faster than their competition will thrive.

An interesting by-product of this knowledge explosion is that the days of the all-knowing, all-seeing manager are over. Knowledge workers today are often more aware of new knowledge than management is. No, managers have not gotten dumber, rather employees have gotten smarter – or at least better educated.

Organizations are ripe with highly educated knowledge workers. That’s a key difference between now and the First Industrial Revolution, when our current management systems were invented. Here’s a nice bit of alignment: we have an explosion of knowledge and at the same time that we have growth in the capability of the organization’s employees to understand and make use of this knowledge. The continued prosperity of already successful organizations now depends directly on the ability of their workers to continuously generate new value. Winning organizations have awoken to this fact.

What does ‘waking up’ mean? At its core, it means a fundamental shift in how people are managed and led. The 4.0 World is all about leadership.

The current approach to managing people tends to focus almost exclusively on maximizing the productivity of individuals. This is Leadership 1.0 – steam age leadership. Steam age leaders view the whole as the sum of its parts. Industry 1.0 leadership can be summed up by the following philosophy: “We all have a job and if we each do our job we will be successful.” In an Industry 4.0 World the view is quite different. 4.0 leaders know that the whole can be much more than the sum of its parts. 4.0 leaders still work at maximizing the performance of the individual, but they also focus on maximizing the performance of the team.  This means looking at recruiting leaders through a new lens i.e., in a 4.0 World, the skills and behaviors we are looking for in a leader have changed considerably.

Building an environment that facilitates the ongoing creation of new value means managing not only the individuals who make up a team but also the interaction space between these individuals. A lesson learned from the IT industry, which was the forerunner to Industry 4.0 and provides insight to the 4.0 World, is that between any two individuals on a team there is a hidden creative force. When the interaction space between individuals is effectively managed this force emerges and the creative impact of the team is multiplied. In a 4.0 World, an organization’s ongoing prosperity now directly depends on its leaders’ ability to draw out this creative energy.

Building an organizational culture that facilitates the ongoing creation of new value is not rocket science. But it requires a fundamental change in perspective on the part of the organization’s managers, a change that will challenge current management practices, including how a manager’s performance is measured and evaluated. To be successful in a 4.0 World, organizations will now need to evaluate their managers not only on the basis of what they have delivered, but also by the readiness of their teams to deliver in an unknown future.  Here’s the big insight… winning in the Fourth Industrial Revolution is not about speed. It’s about non-stop strategic change which constantly advances the organization toward its stated goals.

So, what does a 4.0 Leader look like. Not only can 4.0 Leaders manage the space in between people while they build a high-performance culture – they never rest. They never allow the organization to crest.  They know success is not a sprint but a never-ending marathon. In a 4.0 World change is ongoing. The 4.0 Leader is constantly developing and strengthening the organization’s change muscle. The successful organization in a 4.0 World is like the Tortoise, constantly moving forward, never stopping, never resting.  

Now, I’m going to give you an insight your competitors don’t have. The goal in hiring isn’t to find the best talent looking for work, or at least it shouldn’t be. What it should be: finding the best talent period.  Today that means recruiting leaders who are comfortable in a 4.0 World.  And here in lies – the recruiting challenge. The best leaders, the 4.0 Talent already have jobs, good jobs. The key to recruiting successfully in a 4.0 World now means going after Talent that isn’t looking for work.

Hiring the Best, is not about money – it never was.  Shocking but true, the Best will come to an organization not to make more money, but because of what the organization stands for and what it’s trying to achieve. Work is personal. To attract 4.0 Talent, you must first engage their heart.  Once you’ve spoken to the heart, you need to speak to their head. The Best will want to understand the organization’s business goals, its challenges, its assumptions, and its blind spots. Once the head is engaged, you next have to address the feet. The best will want to understand the organizational culture that drives the way people interact and how things get done. To do this, you need a systematic approach to finding 4.0 Talent, engaging their interest, and assessing their alignment with your goals.

In the ‘Old West’, it was said that there were two kinds of people – the quick and the dead. In the Industry 4.0 World, there are just two types of organizations – the quick and the dying. The quick embrace new ways of leading and creating value, while the dying hang on for dear life to what brought them success in the past.

About the Authors

David Perry helps companies find and bring on-board Industry 4.0 leaders and serves as CATA’s Chief Talent Officer.  His most recent book, Hiring Greatness: How to Recruit Your Dream Team and Crush the Competition (Willey, 2016), shares the thinking it takes to land leaders who can unleash innovation, empower employees and generate wealth for the company. You can contact David at dperry@perrymartel.com, www.perrymartel.com

Ron Wiens has spent the past 35 years helping organisations build high-performance cultures. His most recent book, Building Organisations that Leap Tall Buildings in a Single Bound, is a leader’s guide to culture as competitive advantage. You can contact Ron at ron@ronwiens.comwww.ronwiens.com

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